National Children's Health Insurance Conference Toolkit
 | Children’s Health Insurance: Tools to Advance Enrollment and Retention EffortsThis toolkit has been developed to assist organizations playing a critical role in increasing awareness and understanding of children’s health insurance programs and ultimately driving eligible parents and guardians to apply for coverage on behalf of their uninsured children. This toolkit contains pertinent information, materials, tools and tactics to assist your organization in education and outreach efforts. It is not designed to be utilized in a linear fashion, so we encourage you to use the elements that are most helpful to your organization’s outreach efforts. The toolkit offers how-to information, as well as materials that allow for significant localization, while also providing the opportunity for message consistency across all children’s health insurance outreach. You will also find customizable materials to which you can add your logo, local points of contact and State-specific information. This tool kit is designed to be an evolving document and will be updated and expanded over time as successful strategies and practices emerge. Additional materials and information will be added to our web site at www.insurekidsnow.gov as they become available.
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Link to the Children's Healthcare Toolkit from your website. |
Toolkit Outline
Section 1: Developing an Approach and Setting Goals
Section 2: Material Development and Dissemination
Section 3: Partner Engagement and Activation
Section 4: Working with Media and Integrating Social Media
Section 5: Retaining Participation in Children’s Health Insurance Programs
Section 6: Tracking and Evaluating Your Efforts
- Toolkit Introduction.pdf (English 125KB)
- Table of Contents.pdf (English 135KB)
Section 1: Developing an Approach and Setting Goals
- Section 1 Approach and Setting Goals.pdf (English 223KB)
Items in section to provide guidance/strategy will include:
Help to develop a road map for their efforts, providing suggestions for sample goals, potential audiences and recommendations for tactics and timelines
Ways to identify and segment audiences for the campaign
Checklist of potential tactics to help them think about ways to reach their goals
Tools will include:
Sample Timeline Developing Worksheet
Sample Goal-Setting Worksheet
General and target audience data/profiles to use as references
Section 2: Material Development and Dissemination
- Section 2 Material Development.pdf - (English 564KB)
Tools will include:
Postcards (English, Spanish and select Asian languages)
- Postcard General Audience.pdf (English 161KB, Spanish 671KB, Chinese 968KB, Korean 959KB, Vietnamese 909KB)
- Postcard Working Families.pdf (English 356KB, Spanish 343KB)
- Postcard American Indian/Alaskan Native.pdf (English 1,632KB)
Fact Sheets (English, Spanish and select Asian languages)
- General Audience Fact Sheet.doc (English 405KB, Spanish 205KB, Chinese 72KB, Korean 80KB, Vietnamese 68KB)
- Working Families Fact Sheet.doc (English 356KB, Spanish 343KB)
- Expectant Mothers Fact Sheet.pdf (English 90KB)
- Expectant Mothers Fact Sheet.doc (English 409KB, Spanish 213KB)
Event Poster (English and Spanish)
- Event Poster.doc (English, Spanish)
- Event Poster.pdf (Spanish 253KB)
Children’s Health Insurance Backgrounder (English and Spanish)
- Backgrounder.pdf (English 164KB, Spanish 180KB)
Web Banner and instructions for customization (English and Spanish)
- 468x60 Web Banner.JPG (English 32KB, Spanish 34KB)
- 300x250 Web Banner.JPG (English 47KB, Spanish 46KB)
- Guidelines for Customizing Web Banners.pdf (English 144KB, Spanish 157KB)
Print PSAs (English and Spanish)
- Working Families Print PSA.pdf (English 1,775KB)
- General Audience Print PSA.pdf (English 2,189KB)
- Hispanic Print PSA.pdf (English 599KB, Spanish 423KB)
- African American Print PSA.pdf (English 1,363KB)
- American Indian Alaska Native Print PSA.pdf (English 1,885KB)
- American Indian – Alaskan Native Print PSA Alternate.pdf (English 1,632KB)
Pre-Recorded PSA Radio Spots (English and Spanish in both Real Audio and MP3 formats)
- PSA Radio Spot: 20 Sec (English MP3, English RAM, Spanish MP3, Spanish RAM)
- PSA Radio Spot: 30 Sec (English MP3, English RAM, Spanish MP3, Spanish RAM)
- PSA Radio Spot: 60 Sec (English MP3, English RAM, Spanish MP3, Spanish RAM)
Pre-Recorded PSA Scripts and Customization Guidelines
- Customization Guidelines for Posting (English, Spanish)
- Pre-Recorded PSA Radio Scripts (English, Spanish)
Radio PSA scripts (English and Spanish)
- Radio PSA Scripts.doc (English 57KB, Spanish 63KB)
- Radio PSA Scripts.pdf (English 166KB)
Photonovellas (English and Spanish)
- Novella General Audience.pdf (English 1,693KB)
- Novella Hispanic.pdf (English 1,802KB)
- Novella African American.pdf (English 2,721KB)
Enrollment Document Checklist (English and Spanish)
- Enrollment Checklist.doc (English 541KB, Spanish 198KB)
Section 3: Partner Engagement and Activation
- Section 3 Partner Recruitment and Activation.pdf (English 1,177KB)
Items in this section to provide guidance/strategy will include:
Identifying potential partners
Recruiting local partners to assist with education, enrollment and retention
Building upon existing partner relationships
Developing specific and doable asks for likely types of partners
Engaging partners and involving them in local events
Retaining partners by keeping them updated and engaged
Tracking and re-evaluating partners
Tools will include:
Sample Partnership Letter
Sample Thank You Letter
Section 4: Working with Media and Integrating Social Media
- Section 4 Working With Media Final.pdf (English 1,395KB)
- State Legislator Drop-In Article (English 238KB)
- General Audience Drop-In Article (English 50KB)
Items in this section to provide guidance/strategy will include:
Building media lists
Cultivating existing relationships with target media outlets
Responding to media inquiries in a way that gets key messages across to target audiences
Identifying and training spokespeople
Conducting a news conference
Conducting television, radio and print interviews
Tips for editorial board outreach
Tips for managing opposition messages
Engaging social media
Ways to link to the CMS social media pages
How to re-tweet Twitter messages already created by CMS
Ways to conduct outreach to bloggers to incorporate children’s health insurance messaging
How to create a podcast
Section 5: Retaining Participation in Children’s Health Insurance Programs
- Section 5 Retaining Current Enrollees.pdf (English 1,089KB)
Items in this section to provide guidance/strategy will include:
Tactics and activities that organizations may use to promote retention
Tools will include:
Sample Direct Mail and E-mail Reminders
Sample messages to encourage families to re-enroll in children’s health insurance
Section 6: Tracking and Evaluating Your Efforts
- Section 6 Tracking and Evaluation.pdf (English 252KB)
Items in this section to provide guidance/strategy for capturing information such as:
Data regarding the number of applications filed and the number of children subsequently enrolled
Engaging media and partner activation
Impact on calls/Web site visits in the days following a story or outreach activity
Number and type of materials distributed and/or requested
Tools will include:
Sample Material Distribution Tracking Grid
Sample Media Coverage Tracking Grid
Sample Event Feedback Form
Sample Enrollee Feedback Survey
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