Keeping up with kids’ routine medical appointments and vaccinations helps protect their health now and for the future. Medicaid and the Children’s Health Insurance Program (CHIP) covers kids’ medical needs, including regular check-ups and vaccines. Our Missed Care resources not only encourage parents and caregivers to enroll their kids in free or low-cost health coverage, but if/when they are covered to call their doctor or other health care providers to schedule any appointments such as routine check-ups and vaccinations they may have missed.
Visit our Outreach Tool Library for a full view of the variety of other outreach materials available. All of our resources are available in English and Spanish; some materials are available in additional languages.
View CMS’ press release and data to learn more about children’s missed care in 2020.
- Digital Videos
These short videos remind parents and caregivers about key benefits available through Medicaid and CHIP and encourage them to schedule medical appointments once covered! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
- Infographic
This infographic emphasizes the routine care children should have and the coverage benefits available under Medicaid and CHIP. Share this infographic to help encourage parents and caregivers to enroll their kids in Medicaid and CHIP coverage and schedule any missed routine medical visits or vaccines.
This infographic emphasizes the routine care children should have and the coverage benefits available under Medicaid and CHIP.
- Social Media Messages
Use these messages in your Facebook and Instagram posts, Tweets, or other messaging forums to help us spread the word about the importance of catching up on any missed doctor appointments or vaccines. Be sure to check out our Step-By-Step Guide to Sharing Social Media Graphics for tips on how to post our graphics on your social media accounts and our Partner Social Media Toolkit for best practices on social media outreach.
- Facebook/Instagram
These images are specifically designed and sized for Facebook and Instagram. Download and share them on your account to help us spread the word! And use our hashtag #Enroll365 and #CatchUpOnCare.
These images are specifically designed and sized for Twitter. Download and share them on your account to help us spread the word! And use our hashtag #Enroll365 and #CatchUpOnCare.
- Public Service Announcements (PSA) Scripts
You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work to help increase the effectiveness of your campaigns!
- Newsletter & Article Template
Use these templates to create your own newsletter or place articles in existing newsletters.
"Missed Care" Newsletter Template
- Text Messages
Share these text messages through community text message programs to remind families to enroll in Medicaid or CHIP and schedule missed medical appointments.
