Public Service Announcements (PSAs) help inform parents and caretakers on how to enroll their children in free or low-cost health coverage through Medicaid or CHIP to access benefits including well child visits, dental care, behavioral health services, vaccinations, emergency visits, and more.
You can use these PSAs to further your own outreach efforts and spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work to help increase the effectiveness of your campaigns!
Please Note: CMS' recorded PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular recorded PSAs below can be used in outreach through March 14, 2025, but only as produced by CMS.
PSA Pitch Letter
Use this PSA Pitch Letter to reach out to stations in your community to spread the word about free or low-cost health coverage through Medicaid and CHIP.
Television PSAs
Use these television PSAs to help families learn more about enrolling their children in free or low-cost health coverage through Medicaid or CHIP.
Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below can be used in outreach until March 15, 2025, but only as produced by CMS.
“For All Life’s Moments” :30 Seconds
Radio PSAs
Use these radio PSAs to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below can be used in outreach until March 15, 2025, but only as produced by CMS.
“For All Life’s Moments” :30 Seconds
PSA Scripts
You can use these radio PSA scripts to further your outreach efforts and help spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work to help increase the effectiveness of your campaigns!
