IMPORTANT: Look for your child’s Medicaid or CHIP renewal in the mail, complete it and mail it back immediately. They may be covered even if you’re not! Every child currently covered by Medicaid or CHIP will need to go through a renewal process within the next several months. Keep your child covered and healthy. Complete the renewal as soon as you get it in the mail! Go to Medicaid.gov/renewals to find contact information for your state Medicaid office.

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Public Service Announcements (PSAs)

Public Service Announcements (PSAs) help inform parents and caretakers on how to enroll their children in free or low-cost health coverage through Medicaid or CHIP to access benefits including well child visits, dental care, behavioral health services, vaccinations, emergency visits, and more.

You can use these PSAs to further your own outreach efforts and spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work  to help increase the effectiveness of your campaigns!

Please Note: CMS' recorded PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular recorded PSAs below can be used in outreach through March 14, 2025, but only as produced by CMS.

 

PSA Pitch Letter

Use this PSA Pitch Letter to reach out to stations in your community to spread the word about free or low-cost health coverage through Medicaid and CHIP.

pitch letter

Television PSAs

Use these television PSAs to help families learn more about enrolling their children in free or low-cost health coverage through Medicaid or CHIP.

Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below can be used in outreach until March 15, 2025, but only as produced by CMS.

For all lifes moments thumbnail of little girl in a field.

“For All Life’s Moments” :30 Seconds

 

Radio PSAs

Use these radio PSAs to help inform parents and caretakers how to get children covered in Medicaid or CHIP.

Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below can be used in outreach until March 15, 2025, but only as produced by CMS.

audio

“For All Life’s Moments” :30 Seconds

 

PSA Scripts

You can use these radio PSA scripts to further your outreach efforts and help spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work  to help increase the effectiveness of your campaigns!

Script