Outreach Tool Library
The Connecting Kids to Coverage National Campaign works with outreach grantees and a variety of partners—including government agencies, community organizations, health care providers, schools and others—throughout the nation, with a focus on reaching children and teens who are eligible for Medicaid and the Children’s Health Insurance Program (CHIP), but are not enrolled.
The Campaign has produced various resources to help our outreach partners connect kids to coverage and spread the word about Medicaid and CHIP resources. From customizable materials (PDF, 5.1 MB) like select posters and palmcards to social media messages and images to strategies and ideas, InsureKidsNow.gov provides a wide range of free outreach materials to help support your outreach initiatives—explore the resources!
Results
Digital Video: "Cuidado Materno" in Spanish

- Digital Video: "Cuidado Materno" in Spanish
- Digital Video Storyboard: "Cuidado Materno" in Spanish
- Digital Video Script: "Cuidado Materno" in Spanish
These short videos, available in English and Spanish, remind parents that Medicaid and CHIP cover maternal care for pregnant women, as well as postpartum care.
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Video: "Maternal Care" in English

- Digital Video: "Maternal Care" in English
- Digital Video Storyboard: "Maternal Care" in English
- Digital Video Script: "Maternal Care" in English
These short videos, available in English and Spanish, remind parents that Medicaid and CHIP cover maternal care for pregnant women, as well as postpartum care.
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.